For many businesses across Nigeria and beyond, the month of February
will begin with a unique trade event that exists to help them reach their
growth goals.
ConnectNigeria's eBusiness Fair, Africa's biggest SME event, will
take the centerstage. Thousands of aspiring entrepreneurs, forward looking
businesses and high flying brands will converge at Lagos's prestigious Eko
Hotels and Suites to partake in the premier event for business-tech. There,
they will learn proven tech-based growth strategies from Nigeria's foremost
business executives and industry disruptors.
Exhibitors will also have the
chance to showcase their latest and best products and services to over 5,000
attendees.
If you are planning on seizing this opportunity to reach out to new
markets and expand your customer base, you will find the following tips
helpful.
1. Plan before the exhibition
You would think that it's hard to fail when you simply have to show up
and display your product offerings to a mammoth crowd. You may assume that
there will be people interested in what you are presenting to them, regardless
of the existence or non-existence of a strategy for your participation at the
fair. But it's never a bad idea to plan your appearance at a trade event.
Set out a detailed plan of action that takes into consideration what
you will need for the exhibition, how you are going to build up the public's
expectation in the run up to the event, what particular goals you want to
achieve, as well as how you intend to bring them about.
You will need to define what success would mean in this particular
case. What volume of sales are you targeting? How many leads do you want to
generate? How about partnerships? And what aspects of the fair can you take
advantage of to make your plan work? Find out as much as you can about the fair
by visiting the event's online page, www.connectnigeria.com/bizfair, and see
how you can make the fair a win for your business.
2. Create a reverberating buzz
Thanks to social media, this has become easier than ever. You can
promote your business's participation at the eBusiness fair on your business's
social media handles. Post text reminders, banners and video updates, and make
these posts interactive. Find out what the event's official hashtag is, and
begin using it before the day of the exhibition arrives.
At the event itself, you should deploy the hashtag, so that people who
are keeping tabs of the fair through attendees' impressions on social media can
find your business. Posting information about your booth location, along with
what your business is and does, along with pictures and/or videos on your
social media handles at the event could help attract more traffic to your
business's stand- if the posts all have the event hashtag attached to them.
3. Give out freebies
Who doesn't like being given gifts?
Here's an idea that will help drive more traffic to your booth:
organize fun contests and give useful prizes to winners. Think up some short
competition or raffle draw, and announce it before and during the fair. If
people appreciate the giveaways you want to hand out, they will come around
your booth and take part in the contest. And, the more they stick around your
location, the more likely they are to get interested in your brand.
The gifts are better branded (with your company's name or logo, of
course). This will be a great way of leaving tangible reminders of your
business with people, and may translate into greater interest and further patronage
for your business.
4. Connect with other businesses
ConnectNigeria's eBusiness Fair is as much about networking and
creating enterprise transforming partnerships as it is about learning from
business experts and exhibiting products. With the wide range of businesses and
corporates in attendance, you will have a unique opportunity to meet with
potential suppliers, clients and partners, and forge new alliances. This too
can give your business the exposure you want for it.
ConnectNigeria's eBusiness Fair will take place on Saturday February
3, 2018, at Eko Hotels and Suites, Victoria Island, Lagos.
This event is free
to attend.
Sponsorship placements and bookings for exhibition booths are still
available.
To sponsor, exhibit or register, visit www.connectnigeria.com/bizfair,
call 0809 800 5000 or send an email to bizfair@connectnigeria.com.
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