itel Enlists Priscilla Ojo Mkambala as the New Face of Affordable Tech for Gen Z and Millennials

itel, a prominent African brand recognized for its reliable smartphones and smart accessories catering to customer needs, has strategically partnered with Priscilla Ojo Mkambala, a key opinion leader (KOL) and influential figure, to strengthen its connection with its young and energetic consumer base.

The official signing ceremony, which took place on April 24, 2025, signifies the commencement of an exciting collaboration between itel and Priscilla – a dynamic personality celebrated for her creativity, authenticity, and strong influence among Gen Z and millennial audiences. Priscilla, known as a trendsetter and lifestyle icon, perfectly embodies itel's core values of accessibility, innovation, and youthful energy. In their remarks on the partnership, itel’s management expressed strong belief that Priscilla’s relatable persona and significant online presence will further solidify itel’s position as the preferred brand for stylish and affordable technology solutions. As part of her role, Priscilla will be featured in upcoming itel campaigns, product introductions, and digital promotions, injecting fresh energy and creativity into the brand’s narrative across Nigeria and other regions.

Priscilla Ojo Mkambala also shared her enthusiasm about joining the itel family, stating,

“itel has consistently been a brand that connects with everyday individuals, providing fantastic products that seamlessly integrate into our daily lives. I am incredibly excited to be part of this journey and eagerly anticipate the amazing things we will create together!”

This collaboration marks the beginning of a new and dynamic chapter for itel, hinting at future campaigns that will be more deeply engaging and more closely aligned with the aspirations and preferences of today’s young, tech-savvy generation.