Internationally acclaimed Nigerian singer-songwriter Temilade Openiyi, known professionally as Tems, has officially signed on as the latest global brand ambassador for luxury Swiss watchmaker OMEGA.
The announcement follows her stunning appearance in the brand’s “My Little Secret” campaign, where she was seen embodying elegance and confidence while showcasing the iconic Aqua Terra 30 mm collection. In a video shared on her official Instagram, Tems proudly stated she is now part of the OMEGA family.
Tems’ partnership with OMEGA is a powerful statement. As a Grammy-winning artist and cultural force from Africa, she brings a unique blend of authenticity, creativity, and global influence—qualities that align seamlessly with the timeless legacy of the OMEGA brand. Her bold individuality and soulful artistry reflect the precision and character of the Swiss watchmaker, making her a perfect ambassador for the new generation of luxury consumers.
Her involvement in OMEGA’s “My Little Secret” campaign places her alongside other global icons, including K‑pop star Danielle of NewJeans and model Sunday Rose. The campaign celebrates femininity, elegance, and the quiet strength behind every woman’s personal story, with the Aqua Terra timepiece as its centerpiece—a watch known for its blend of sophistication and mechanical mastery.
Tems shared the announcement with her fans on Instagram, stating: “@temsbaby has been announced as the newest brand ambassador for OMEGA Watches,” a post that quickly garnered thousands of likes and comments from fans celebrating this major milestone. The partnership also represents a significant move for OMEGA as it strengthens its connection with the African market and positions itself within the cultural vibrancy of today’s music and lifestyle trends.
With this collaboration, OMEGA is not just investing in a celebrity; it’s aligning with a movement. Tems stands at the intersection of culture, empowerment, and creativity, and her voice resonates far beyond music. This partnership marks a bold step in redefining luxury for a younger, more diverse global audience.
Tems x OMEGA is more than a campaign. It’s a moment in history—where African excellence meets timeless craftsmanship.
Drimz Media Services is a fast-growing platform that serves, in the right doses, hot and trendy lifestyle, fashion, news, sports and entertainment stories, to promote brands, products and services and other media contents at your fingertips. 
No comments:
Post a Comment