Ayra Starr, the young Nigerian powerhouse behind hits like “Rush” and “Bloody Samaritan”, is officially joining Jay‑Z’s Roc Nation as a management client to further scale her global career without leaving her home label, Mavin Records.
This partnership, announced in mid‑July 2025, marks a pivotal moment in her journey from Mavin’s wunderkind to global Afropop ambassador. Roc Nation will oversee her international bookings, branding deals, tours, and strategic collaborations, while Mavin continues handling her recording, production, and local releases in Nigeria.
Already a Grammy-nominated star, Ayra clinched the Best International Act title at the 2025 BET Awards; only the second Nigerian female artist to do so after Tems. This Roc Nation deal is a natural next step, building on that momentum and positioning her for festivals, arenas, and brand partnerships around the world.
Fans and industry watchers are buzzing. With Roc Nation’s global infrastructure alongside the success of fellow Nigerian stars like Wizkid, Burna Boy, and Tiwa Savage who have partnered before—the stage is set for Ayra Starr to extend her presence across the U.S., Europe, and beyond.
This isn’t a transfer. It’s a strategic expansion. Roc Nation’s support means Ayra’s upcoming single “Hot Body” and her international campaign will be amplified through a global lens while she continues evolving her authentic sound under Don Jazzy and Mavin Records in Nigeria.
Ayra’s story began when Don Jazzy discovered her after a viral Instagram post in 2019 and signed her within three days. That same fearless artist who recorded five songs on her first day in the studio is now heading toward global stages—with Roc Nation guiding each step.
This move is more than a career milestone—it’s a statement. Ayra Starr is bridging continents and rewriting the blueprint for African stars seeking global impact on their own terms, with culture intact and confidence unmatched.
