Imagine the beat of a decade-old Afrobeats anthem pulsing through a modern Adidas commercial—bold, nostalgic, and supremely catchy. That’s exactly what happened when Skales’ 2014 breakout track “Shake Body” got a fresh lease on life as the soundtrack to a high-octane Adidas campaign featuring FC Barcelona’s teenage sensation Lamine Yamal.
The commercial isn’t just about sport. It’s a cultural mashup. With Yamal dancing effortlessly to “Shake Body”, Adidas isn’t just promoting gear—it’s celebrating authenticity, rhythm, and the cool collision of music and football. The ad showcases Yamal’s energy as he unveils his signature Adidas logo, all while Skales’ Afrobeats groove plays us in the feels. It’s a vibe, not just an advert.
Flash back to the song’s origin: Skales released “Shake Body” on May 6, 2014, as the lead single from his debut album Man of the Year. Produced by Jay Pizzle, the track quickly became an anthem thanks to its infectious pidgin-infused lyrics and dance-it-out beat—even surviving industry doubt when Skales turned down a ₦1.5 million offer for the song.
Fast-forward to 2025: A viral TikTok video of Lamine Yamal dancing to the song reignited global interest, racking up millions of views and sparking a dance trend. Suddenly, “Shake Body” wasn’t just nostalgia. It was viral gold again. Streaming numbers soared as Skales released a remix by Dutch DJ Onderkoffer, which hit almost 200,000 streams in just 10 hours with zero playlist backing.
That resurgence unlocked serious chart momentum—Spotify reported “Shake Body” debuting at #98 on the Global Viral Songs chart and trending across more than 30 countries, including Spain, Netherlands, Italy, and France. Skales broke personal milestones too, doubling his monthly listeners from 1 million to 2 million in just a few weeks.
So what does the Adidas campaign do? It doesn’t just showcase a song. It underscores a story. It frames “Shake Body” as more than a beat; it’s a symbol of creative reignition, bridging Afrobeats and global football culture. It’s "Shake Body" as anthem; Skales as dream-chaser; Adidas as tastemaker.
This campaign proves timeless hits never really fade, they just wait for the right beat to bounce back. And when they do? Brands like Adidas and icons like Lamine Yamal know exactly how to remix nostalgia into modern magic.
