In a refreshing move showing both hustle and creativity, Nigerian music star Iyanya recently took to the streets of Lagos to promote his brand-new album The Forester’s Son. Rather than waiting for people to find his music online or at big concerts, Iyanya brought the music out where the people are—on street corners, busy junctions, and local neighbourhoods.
This strategy of street-level promotion came just ahead of the album’s release on September 18, 2025. The Forester’s Son features ten tracks and has already generated buzz online with teasers and visual content.
Eyewitnesses and social media clippings show Iyanya emerging from cars, stopping by intersections, carrying portable speakers, greeting everyday Lagosians, and sharing snippets of his newest songs for all to hear. Vendors paused their sales, traffic stopped briefly, people took out their phones—some joined in singing, others recorded the moment. It’s a campaign that feels raw and real.
This street promotion sits alongside more traditional methods: digital teasers, visuals, and the announcement of a U.S. tour titled “The Forester’s Son Tour”, which is to support the album and takes place across several U.S. cities in October and November.
Why this approach is significant: in Nigeria, and especially Lagos, the street has always been the pulse of culture. When an artist brings promotion to the foot traffic, the matatu stops, the bus conductor listens, the passerby becomes part of the moment. Iyanya’s choice to meet listeners face-to-face, in informal settings, shows confidence in both his music and in his audience.
Already, the reaction has been positive. Fans are posting videos and tagging friends, commenting on how excited they are that Iyanya didn’t just wait for an album drop but brought the drop to them. The Forester’s Son is no longer just Iyanya’s next record—it’s in conversation, in movement, in the hands of street-level virality.
As the album unfolds and the tour begins, what people will remember may not be the glitzy stage shows, but that moment when they first heard a track in the middle of traffic or saw Iyanya walking by with music blaring. Sometimes, that’s where loyalty is built.
