To mark his birthday, entrepreneur and philanthropist Michael Awujoola, widely known as Malivelihood, has sponsored a remarkable initiative, providing 100 young people from Kogi and Oyo states with digital skills training. The beneficiaries are participating in the SkillUp Earn Up Program, an initiative focused on equipping them with modern, in-demand skills in social media management, artificial intelligence, and content creation.
Investing in Human Capital for Economic Growth
The program is designed to empower participants to thrive in today’s digital economy, with the goal of creating new income streams, supporting local businesses, and reducing unemployment in both states.
Speaking on the initiative, Malivelihood emphasized that this is more than just short-term training. He explained, "When young people learn skills that are in global demand, they can build sustainable careers, create businesses, and contribute directly to the growth of their communities. This program is an investment in human capital that will bring economic returns to these states and to Nigeria as a whole."
Tailored for Local Impact
Experts have noted that such digital training programs are essential for stimulating local economies. In Kogi, a state known for its agriculture and trade, skills like content creation and social media management can help small businesses access wider markets and connect with new customers. Meanwhile, in Oyo, a state with a vibrant culture and growing tech ecosystem, AI and digital entrepreneurship training can accelerate innovation and job creation.
The SkillUp Earn Up Program will be delivered in structured phases, combining classroom instruction with hands-on mentorship. Upon completion, participants will receive certifications and practical knowledge that will empower them to launch their own digital enterprises and strengthen local industries.
