Big Brother Naija season 7 winner, Ijeoma “Phyna” Otabor, has taken a step back from social media following the tragic death of her younger sister, Ruth Otabor. The reality star deactivated her Instagram account just days after announcing the heartbreaking loss, a move many believe was to allow her some privacy and peace during this difficult time.
Ruth’s passing came after a devastating accident that occurred on August 13, 2025, near Auchi Polytechnic in Edo State. She was hit by a Monde Dangote Group truck, which left her with severe injuries, including a crushed leg that required amputation. Despite medical attention and plans by the Dangote Group to fly her abroad for advanced treatment in India, Ruth passed away on August 31, 2025, at about 6:30 a.m. The family, through their legal representatives, confirmed the sad news, which sent shockwaves across social media.
Phyna, who is widely loved for her bold personality and authenticity, received an outpouring of condolences from fans, celebrities, and colleagues in the entertainment industry. Nollywood actress Kate Henshaw expressed deep sorrow, praying for comfort for Phyna’s family, while fellow reality stars and celebrities also shared their support. The Dangote Group equally released a statement mourning Ruth’s death, noting that despite their efforts to provide financial and medical support, her condition worsened and could not be reversed.
The decision to deactivate her Instagram page has been met with mixed reactions online. Many of her supporters believe it is a healthy step, as social media can often be overwhelming in times of grief, while others have criticized the harshness of online users who failed to show compassion during her most painful moment. Fans have continued to emphasize the need for empathy, reminding others that behind the fame and spotlight, Phyna is a young woman dealing with a deeply personal tragedy.
For now, Phyna remains away from the public eye as her family prepares for Ruth’s funeral arrangements. This difficult chapter in her life has reminded many that even celebrities are not immune to heartbreak, and that sometimes, silence and privacy are the only ways to heal.
