The EbonyLife Group, led by visionary Mo Abudu, officially launched EbonyLife ON Plus on November 6, a groundbreaking global digital platform designed to redefine the way the world engages with African creativity and lifestyle. Available worldwide on the App Store and Google Play, the platform is described by Abudu as a “complete lifestyle ecosystem,” integrating entertainment, learning, fashion, and live experiences.
African Stories in African Hands
Mo Abudu emphasizes that EbonyLife ON Plus is dedicated to “putting African stories back in African hands.” The platform transcends conventional streaming by offering five core experience pillars: Watch It, Learn It, Shop It, Win It, and Live It.
Members can access original series and films, participate in curated masterclasses, shop African art and fashion, unlock exclusive rewards, and engage in real-life events—all within a single digital destination.
Bold Launch Content Lineup
The launch lineup is anchored by major new productions:
Dust to Dreams: A soulful film about love and redemption set in Lagos, notably directed by Idris Elba. A companion documentary, Dust to Dreams: Behind the Scenes, directed by Isioma Osaje, offers an intimate look at the production.
Originals by Mo Abudu: New features Her Perfect Life and Iyawo Mi, both written and directed by Abudu, explore complex themes of identity and mental health.
Global Thriller: The gripping thriller Baby Farm, which exposes human trafficking in Lagos, streams exclusively on the platform for audiences outside the African continent.
Acclaimed Nigerian Titles: The successful Nollywood family drama Ajosepo (directed by Kayode Kasum) moves exclusively to the platform following its cinema run.
Inspiring Docu-Series: Black, Brilliant & Bold celebrates extraordinary African and Black women leaders, including Dr. Ngozi Okonjo-Iweala, Angélique Kidjo, and Ayra Starr.
Beyond Entertainment: Empowerment and Rewards
EbonyLife ON Plus represents a strategic evolution, offering more than just content. It includes:
Learning & Growth: Monthly Mo Abudu Masterclass Series (kicking off with Purpose, Passion and Vision), e-learning books, and the ELEV8 AI tool with over 5,000 learning videos.
Commerce: An e-commerce portal where members can shop curated African fashion and art.
Rewards & Benefits: Members can benefit from exclusive rewards schemes redeemable at over 700 UK retail outlets, and Nigerian members receive a heavily discounted HMO plan.
The platform encourages an annual membership, which Abudu notes is designed to “inspire, empower and connect while ensuring that the economic and cultural benefits of storytelling remain on the continent.”
