For our Woman Crush Wednesday feature this February 18, 2026, Drimz Media is honored to spotlight Ifedayo "Ife" Durosinmi-Etti.
A powerhouse business executive, global speaker, and author, Ife is not just advocating for women’s inclusion—she is building the financial infrastructure to make it inevitable. As the founder of Herconomy, Nigeria’s pioneering women-focused fintech, she has turned "care into capital" and transformed how an entire generation of African women manages wealth.
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Innovation Beyond Banking: The Herconomy Revolution
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Under Ife’s leadership, Herconomy has evolved from a networking tribe into a global award-winning fintech ecosystem. Most recently, her groundbreaking "Breastmilk Money" campaign made history at the 2025 Cannes Lions International Festival, securing three Silver Lions for its innovative approach to rewarding breastfeeding mothers with high-yield interest.
Why Herconomy is a Game-Changer:
Financial Literacy: Bridging the gap between simply saving and strategic wealth building.
Access to Capital: Providing grants, scholarships, and investment opportunities that bypass traditional hurdles.
Community-Led Growth: A platform where over 100,000 women connect, earn, and thrive together.
From Local Impact to Global Influence
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Ife’s influence stretches far beyond the shores of Nigeria. Her strategic mind has earned her a seat on the World Bank’s Youth Advisory Council (S4YE) and seen her featured on the Nasdaq Tower in New York City.
As a 2026 "Lord of the City" award recipient, she continues to push for systemic changes, including her vocal support for the Reserved Seats for Women Bill in Nigeria’s National Assembly. She isn't just asking for a seat at the table; she’s helping women build their own tables.
The Ife Durosinmi-Etti Blueprint
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What sets Ife apart is her shift from advocacy to action. She understands that "money stops nonsense," a philosophy that drives her mission to give women the financial agency they need to escape domestic challenges and secure their futures.
"Women cannot be empowered through bank accounts alone. They need community, capacity, and access to opportunities."
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