Fashion & Style - Drimz Media Blog

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Fashion & Style


Organizers of the annual MTN Lagos Fashion and Design Week (LFDW), have announced plans to host the second edition in Eko Hotel and Suites later this year.
According to Omoyemi Akerele, the producer of the show, fashion has proven to be a viable economic driver in other developed continents, hence the decision to make this year’s edition impact on the Nigerian fashion industry.
The show, which made its debut last year, will run for four days and will parade 20 designers showcasing their Spring/Summer collections. Awards such as Young designer, Young model and Young Creative Enterpreneur of the Year will also be given to deserving participants.
Sponsors for this year’s edition include MTN, Mania MagazineHouse of Tara,Porsche, and Research in Motion.

Rapper EVE rocks Ankara playsuit…Are You Feelin’ Her 


Rapper EVE is the latest stateside celebrity to catch the African print (Ankara to us Nigerians) bug, she’s about 2 years too late with the trend but we welcome her anyway LOL.
Eve rocked the gold, green & purple playsuit with open toe ankle boots early this week in her hometown of Philadelphia where she hosted an ‘Intimate Hour’ with high school girls at the Uniquely You summit.
Honestly I’m not loving the length of the playsuit, I think shorter would have had more of that oomph effect, but she was talking to high school girls so I guess she was going for a more toned down and conservative look

Accessories Brand DOT Unveils “Summer Candies” – The Lookbook

Founded in 2010 by Dorothy UghenuDOT brings a fresh and unique perspective for its quirkiness and rock-n-roll-ability in presenting a distinct and unconventional design aesthetic. Since it debuted at theMTN Lagos Fashion and Design Week in October 2011, DOT has since become a cult favorite amongst fashionistas.Inspired by Alice in Wonderland, “Summer Candies” is an expansive continuation of the brand’s first collection “Geo”, inspired by geometric shapes and lines.
View the full collection below:


                                 Okunoren Twins Set to Open Flagship Store

One of Nigeria’s most successful fashion brands Okunoren Twins is set to open its first store after ten years of bespoke tailoring services.

Their designs are the epitome of sophistication and style. For ten years the Okunoren twins have been injecting glamour into the world of African fashion, winning them respect within the industry along with a host of A-list devotees and followers.

The Okunoren Twins established their brand in May 2002 at the age of 19 and were inspirations to thousands of young men and women of their generation to go into the fashion industry.
Their flagship store, which is scheduled to open in September 2012, will carry the Twin’s full product range, which includes their retail collection, the bespoke services and a new shoe line.  The 72 sq ft retail space which is situated in Dolphin Estate Ikoyi Lagos will by far be one of the finest fashion spaces in Africa.

With this the label is bound to up the ante in the menswear segment to new supreme stylistic heights and this is just a first step in a career that is bound to change the face of Fashion in Africa through sheer chic innovation.
The store will be opened by the minister of trade and investment, Oluegun Aganga and an International fashion Icon




Vivid colours are still making a strong play in the 

world, and we are glad our celebrities are towing the line, 

and rocking the red carpet in eye catching beautiful hues.

Omotola Jalade Ekeinde seems to gravitate towards the 
“bright blues”. A very smart choice we must say, as blue seems to highlight her beautiful caramel skin tone.

We love the maxi from Movada Boutique on Awolowo Road and also the Form Fitting Structured Midi dress from Alali Boutique. Super Spot on choices for her totally hot bod!!!And the winner dress goes to??? What do you all think?

          Eva Alordiah is the new face of House of Nwocha 

Popular fashion label – House of Nwocha has announced Eva Alordiah as its new ambassador. Eva is a Nigerian rap artist and is currently working on her debut album and a mixtape. She is also a Makeup Artist, Writer and Fashion designer.



One of the biggest events happening in London this year apart from the Olympics is the Africa Fashion Week London 2012. Set for August 3 and 4, 2012 at the very impressive Spitalfields Market Hall. It would have 60 designers and about 40 exhibitors and the fabulous show is just in its 2nd year. 

The initiator of the annual fashion & lifestyle extravaganza, the biggest gathering of African designers and Africa influenced fashion in Europe is none other than Ronke Ademiluyi, the gorgeous Princess from the cradle of creation, that's according to Ife mythology graced the cover of one of Nigeria's best Lifestyle insert-Vanguard Allure at the weekend. In the interview she revealed what made her set up the platform known to all as AFWL and loads more. 



A woman’s wardrobe is expected to be a haven of style, class and grandeur, offering a variety of clothes in different colour and designs. It should boast of different appeals, including the timeless and the trendy pieces.
One of the trendy pieces is the Open back dress, otherwise called the OBD, which usually comes in full length gowns, with an opening in the back. Often times, the opening is only a little one unlike the low back dress which exposes a lot more.
The OBD is for the woman who has a lot of confidence in her skin and isn’t too shy to flaunt it. It also has over time proven to be a perfect substitute for the low back dresses which many ladies may not be comfortable with because of its revealing nature.
Here are 5 reasons why you need the Open Back Dress.
Attention Seeker: If you are the type that courts for attention and loves to retain it for as long as you can, the OBD could help you do this. True that every other lady around may be glowing in their gowns and dresses, yours is sure to have a double portion since it has a ‘twist’ to it.
Flirty: Flirting usually doesn’t necessarily have to involve body language or contact, a simple act like wearing an open back dress is enough to flirt with every male guest even without speaking.
Variety Lover: Although the OBD usually comes in gowns, there exist a variety of other styles available, depending on the choice of the wearer, and depending on the style chosen; the OBD can be worn to any event including weddings, red carpet events and other similar functions.
Non-Accessories Freak: The best way to get away with being a non-accessories freak is to regularly wear outfits that require little or no accessories. In this regard, the OBD serves as a safe nest as it requires little accessories since it already exposes a lot.
Got Tattoos: Body Arts mean a lot to so many especially women who are bold enough to flaunt it. This is where the OBD comes to play as it helps to project the tattoo in a subtle yet attractive manner

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